Divami Design Labs is a Human-Centered Design consultancy in Hyderabad. We build intelligent, spatial, empathy-driven digital products for enterprises and startups worldwide — from enterprise SaaS to AI-powered consumer platforms. Design Thinking is not a process we follow; it is the operating rhythm of every engagement.

THE ROLE

"A concept-to-completion role" You own the full process — from ambiguous brief to shipped, validated product. You drive HMW sessions, syntheses Affinity Maps, apply AI-First thinking at the brief stage, and challenge every assumption with JTBD before opening Figma. You lead, not execute.

Drive HMW sessions — don't attend them.  Synthesis Affinity Maps from raw research.  Apply AI-First thinking at the brief stage — not after wire-frames.  Challenge every assumption with JTBD before opening Figma.

FOUR DESIGN LENSES — NON-NEGOTIABLE

AI-FIRST

AI-First Product Thinking

Design for probabilistic AI outputs. Frame concordances with JTBD + Mental Models.

SPATIAL

Experience-Led Spatial Design

IA at environmental scale. Depth cues, gesture navigation, multi-surface continuity.

CREATIVE

Creative Thinking

Lateral Thinking, SCAMPER, Crazy 8s, Bio mimicry in live workshops.

HCD

Human-Centered Design

Contextual Inquiry, Empathy Maps, POV statements, HMW framing. Never assume.

WHAT YOU’LL OWN

01  Discover

• Contextual Inquiry — ethnographic observation in real environments.

• Empathy Maps — say/think/do/feel — beyond self-reported behaviour.

• Mental Models + Card Sorting to validate IA assumptions.

• AI-First lens — identify where intelligence reduces cognitive load.

02  Define

• Affinity Mapping to cluster observations into insight themes.

• POV statements — user + need + insight — as design anchors.

• HMW questions + JTBD framing + Customer Journey Maps.

• Service Blueprints that expose front stage gaps and backstage breakdowns.

03  Develop

• Crazy 8s, SCAMPER, Lateral Thinking to push past obvious solutions.

• Co-creation workshops + Design Sprints to validate in 5 days.

• Systems Thinking + Biomimicry for non-obvious patterns.

• Prototype across fidelity — match fidelity to the question.

04  Deliver

• Design Systems — components, tokens, governance, cross-team docs.

• IxD specs in full — every state, transition, and micro-interaction.

• Heuristic Evaluation (Nielsen's 10) + Usability Testing before handoff.

• Kano Model prioritization + Lean UX loops post-launch.

WHAT WE'RE LOOKING FOR

Non-Negotiables

• 4–8 yrs end-to-end product design — not just UI layers.

• AI-First experience. Probabilistic outputs, not bolt-on AI.

• Spatial Design literacy. Depth, hierarchy, multi-surface IxD.

• Led Design Sprints and Empathy Mapping sessions. Led.

• Design Maturity. Strategic advocate in client-facing rooms.

Research & Strategy

• Expert: Contextual Inquiry, Empathy Mapping, Affinity Mapping → POV.

• Skilled: JTBD, HMW, Journey Mapping, Service Blueprint creation.

• Independent: Runs Heuristic Evaluations + Usability Testing solo.

• Strategic: Translates North Star Metrics into design principles.

Craft & Delivery

• Information Architecture (IA): Clarity before aesthetics.

• Interaction Design (IxD): Every state, transition, error path documented.

• Design Systems: Built or led — components, tokens, governance.

• Spatial Design: Depth, layers, gesture affordances across surfaces.

• Agile Design: Ships interactively. Engineers as partners.

What You Get

• High-impact global engagements — fintech, health-tech, SaaS.

• Weekly Design Sprints, live HMW sessions, Co-creation workshops.

• Fast track to Principal/Lead — strategic thinking rewarded.

• North Star Metric culture — comp tied to impact, not output.

• 6-day on-site Hyderabad studio — real collaboration, real energy.

DESIGN INNOVATION TOOLKIT

• AI-First Thinking Spatial Design Creative Thinking HCD Design Thinking Design Sprint

• Lean UX Agile Design Systems Thinking JTBD HMW POV Statements

• Affinity Mapping Empathy Mapping Contextual Inquiry Journey Mapping Service Blueprint

• Personas Card Sorting Heuristic Evaluation Usability Testing IA

• Interaction Design Design Systems Prototyping Micro-interactions Divergent Thinking

• Convergent Thinking Crazy 8s SCAMPER Lateral Thinking Biomimicry Kano Model

• North Star Metric Mental Models

SCREENING RULES

1. Portfolio: 2 end-to-end case studies — covering all design phases.

2. POV Statement (1 pg): "How might Divami use AI-First thinking + Spatial Design to redesign its own client onboarding?"

3. Two underrated jargons: Which two do most designers ignore? Two sentences each.

[No portfolio → no review.

No POV statement → no interview.]

We are not looking for perfect answers — we are looking for rigorous, AI-aware, spatially literate design thinking.