VideoSDK is building infrastructure for AI Agents and Voice AI. We enable developers and businesses to deploy, manage, and scale production-ready AI agents with real-time compute and orchestration. We are an early-stage, high-growth startup building a category-defining product in AI infrastructure.

We are hiring a Product-Led Growth (PLG) Lead to own our end-to-end growth and GTM motion — from positioning and brand narrative to developer adoption and scalable growth loops.

This is a high-ownership role where you will work directly with the Founder to:

• Define and refine Ideal Customer Profile (AI founders, voice AI builders, infra teams)

• Build strong product launch positioning

• Drive developer adoption and activation

• Create scalable distribution loops

• Turn product features into growth engines

• Shape VideoSDK’s brand in the AI infrastructure ecosystem

Key Responsibilities

Product Positioning, Messaging & Branding

• Refine and strengthen the product narrative (Agent Cloud / Voice Infrastructure)

• Develop clear value propositions for different ICP segments

• Own website messaging, homepage positioning, and landing page optimization

• Create compelling launch announcements and product storytelling assets

• Build and maintain brand voice and messaging guidelines

• Ensure brand consistency across website, content, email, and social channels

• Define category positioning against competing infrastructure players

Product-Led Growth & Developer Adoption

• Design and optimize onboarding and activation flows

• Improve conversion from signup → activation → retention

• Optimize documentation for clarity and conversion

• Identify and implement in-product growth loops

• Collaborate with product and engineering teams to align growth experiments

• Build developer-first acquisition strategies

Performance & Demand Generation

• Build and scale LinkedIn + X (Twitter) growth engine

• Execute founder-led content strategy

• Run paid acquisition experiments (if required)

• Design lifecycle email funnels and nurture sequences

• Continuously test, analyze, and optimize growth channels

Developer Community & Organic Growth

• Plan and execute Product Hunt launches

• Drive distribution across Dev.to, Hacker News, Reddit, and AI communities

• Lead SEO/AEO strategy for AI infrastructure and voice AI

• Coordinate technical blog strategy with engineering

• Build organic community engagement channels

Key Metrics

• Signup growth

• Activation rate improvement

• CAC efficiency

• Demo bookings

• Organic traffic growth

• Developer community engagement

• Brand positioning strength

Must Have

• 2–4 years in SaaS / AI / Developer tools marketing

• Strong understanding of Product-Led Growth (PLG)

• Knows how to market technical or infrastructure products

• Proven experience launching products or executing GTM strategies

• Strong copywriting and storytelling skills

• Experience optimizing websites and landing pages

• High ownership mindset with strong execution capability

• Comfortable working in a 0 → 1 startup environment

Good to Have

• Built organic growth loops or community-led growth

• Hands-on SEO execution experience

• Experience running paid performance experiments

• Prior early-stage startup exposure

• Experience marketing AI tools or infrastructure platforms

• Experience targeting developers as primary ICP

Education & Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, Communications, or related field

• MBA (Marketing / Strategy) is a plus but not mandatory