Profile Summary

• MBA professional with hands-on experience in digital marketing, online brand promotion, lead generation, and digital campaign

• management. Capable of developing and executing digital marketing initiatives to enhance brand visibility, generate qualified

• business enquiries, and support sales growth within the Wires & Cables Industry. Skilled in website management, search engine

• optimization (SEO), social media management, paid advertising, content development, and digital performance reporting. Able

• to coordinate with Sales, Technical, and Product teams to communicate product features, applications, certifications, and

• technical advantages effectively to industrial customers, contractors, OEMs, EPC companies, and other target audiences.
  

Key Responsibilities

• Plan and execute digital marketing strategies to strengthen brand visibility, generate business enquiries, and support sales growth for the wires and cables portfolio.

• Manage and update the company website, including product pages, technical information, brochures, catalogues, application details, and company updates.

• Implement SEO activities to improve website visibility and organic rankings for relevant wire and cable products and industry keywords.

• Plan, execute, and monitor paid digital advertising campaigns through Google Ads, LinkedIn Ads, and other relevant channels to generate qualified business leads.

• Manage social media presence across LinkedIn, Facebook, Instagram, and other relevant platforms through regular content creation and publishing.

• Develop digital content including product posts, technical articles, blogs, application-based content, product launches, company achievements, and customer-focused marketing material.

• Coordinate with Technical, Quality, and Sales teams to ensure accuracy of product information, specifications, certifications, and marketing communication.

• Generate and manage online leads from the website, campaigns, social media, and other digital channels; share them promptly with Sales for follow-up.

• Track digital performance including website traffic, lead generation, conversions, cost per lead, engagement, and return on advertising spend where applicable.

• Prepare monthly digital marketing reports, campaign summaries, lead reports, and recommendations to improve effectiveness.

• Support creation of digital brochures, product catalogues, presentations, email campaigns, promotional creatives, videos, and other marketing collateral.

• Manage email marketing and customer communication initiatives to nurture leads, promote products, and maintain engagement.

• Research competitors and monitor industry trends, digital campaigns, keyword opportunities, and online customer behavior.

• Support online brand-building through industry portals, business directories, digital partnerships, and relevant B2B marketing platforms.

• Coordinate with external agencies, graphic designers, content writers, and digital marketing vendors wherever applicable.

• Maintain marketing calendars, campaign records, lead databases, content schedules, and other documentation.

• Ensure consistent brand identity, accurate published information, and compliance with company communication guidelines.

• Work with Sales to align campaigns with target industries, customer segments, product priorities, and business development objectives.
  

Qualification & Experience

• Education: MBA / PGDM in Marketing, Digital Marketing, or equivalent; graduates with relevant digital marketing experience may also be considered.

• Certifications: Google Ads, Google Analytics, SEO, social media marketing, or other relevant digital marketing certifications are an advantage.24x7Jobs
  
  Executive – Digital Marketing

• Experience: 2–5 years in digital marketing, preferably in B2B, manufacturing, electrical products, industrial products, or the Wires & Cables Industry.
  

Required Skills:
Functional:

• Digital strategy and campaign execution; SEO and keyword research; Google Ads and paid campaigns; website

• content management and basic analytics; social media management (especially LinkedIn); content writing and technical content

• coordination; B2B lead generation and nurturing; Google Analytics and performance reporting; email marketing and marketing automation fundamentals; MS Excel and presentations; Canva or equivalent design tools; competitor analysis and digital market research.
  

Behavioral: Communication; creativity and innovative thinking; analytical and problem-solving ability; time management and prioritization; coordination and teamwork; attention to detail; ownership and accountability; adaptability and continuous learning.

Skill Proficiency Guide

General Awareness:
Knows fundamental concepts and terminology. Working Knowledge: Applies relevant concepts and

practices in day-to-day work. Functional Expert: Has strong practical knowledge and can independently perform activities within the function.

Mastery: Is a subject matter expert with comprehensive command of the subject and its applications.